making sustainable fashion accessible and fun by helping people swap clothes in their local communities.
I designed the event experience that lets user create, discover, and RSVP to local swap events. I focused on clear navigation, social trust, and mobile first usibility. I also ran user interviews to understand community behaviors and prototyped flows for hosting and attending swaps.
Sole product designer on the project leading both UX and UI efforts from contempt to prototype.
The goal of this project was to completely redesign and expand an existing landing page. The page was difficult to navigate and had dead buttons. Additionally there was no way to book or reserve for you visit.
The client requested a complete redesign with the priority of showing salon services and accepting bookings.
I began with a high level comparison of businesses in the sustainable fashion industry. This gave me some insight on how New Yorkers participated in exchanging goods, but overall information about city wide clothing swaps or public swaps was limited
In surveying brands like Buffalo Exchange and local community events I discovered the following:
I interviewed members of the swapping community who had hosted events like this before. I wanted to understand why hosts became hosts and what their experiences entailed.
The people I interviewed became the model of my user personas (see below). This community valued sustainability, community, resourcefulness, and inclusivity. They believed to make a positive impact on the planet and in a social/communal way.
However, they also encountered challenges in finding a suitable venue for the event, attracting enough participants to make the event successful, and managing the logistics of the event (e.g., sorting and organizing clothing items).
The client and I outlined business and user goals as well as tech considerations regarding budget and time. I listed out all the features mentioned from my interviews and prioritized them using the P1, P2 matrix.
Using the framework of an event build, I laid out the decisions in this User Story. I found inspiration in apps like Partiful and Eventbrite, but with adding details about how to host a clothing swap.
